Southern Finishing's success story:

From “painful” to “smooth”: How Unum delivered a low-stress open enrollment

Southern Finishing Company faced significant benefit enrollment challenges across multiple facilities, including delayed materials, miscommunication and poor documentation — until they partnered with Unum.

The challenge

ReBecca Combs, Benefits Manager at Southern Finishing, described the previous year’s enrollment as “very painful.” Issues included late delivery of enrollment materials, difficulty accessing reports and miscommunications with the external enrollment team. This led to employee confusion and, ultimately, low participation. “We had an outside agency send in enrollers, and I feel there was a lot of miscommunication,” ReBecca explained. “There wasn’t a lot of familiarity with what we did. We didn’t get our booklets in time. People didn’t have the information they needed to enroll. It was just really unorganized.”

The solution

Integrated technology

Southern Finishing’s benefits are enrolled and administered through Employee Navigator, and the tight integration between Unum and the platform yielded significant benefits for all involved with delivering the benefit plans to the company’s employees. Unlike the previous years that had major problems like duplicated deduction amounts and files being tucked away, the Unum Enrollment Solutions team made the needed updates to the system, checked to make sure the plans were formatted correctly (addressing previous issues) and ensured strong alignment with Employee Navigator setup. They delivered a hands-on approach that included weekly planning calls leading up to open enrollment, on-time delivery of materials and booklets, in-person and virtual benefit counselors, QR-coded digital postcards for smartphone access and clean employee data for seamless setup. “This year…it was much, much smoother,” said ReBecca. “We had meetings up to the day before we started open enrollment. Everything arrived on time; everyone had all the documentation. My people at Unum were right there for every question we had and were very familiar with our products...and I’m just so much more pleased this year.”

“They exceeded expectations. Thanks to the Unum team, we had the cleanest data possible before enrollment.”

Consistent support

ReBecca praised her Unum contact for consistent support. “Amber [Southern Finishing’s Client Manager at Unum] jumped on every question. The communication and follow-up were excellent.” Support included weekly calls to resolve any questions, post-enrollment verification and follow-up questions. “Amber really assists me,” ReBecca explained. “The communication was really good, and the follow-up is really good, too.”

Employee assistance

Despite economic challenges, Unum helped Southern Finishing maintain coverage while improving benefit accessibility for employees. This included printed materials and QR codes posted in break rooms, a full benefits book available online and support for employees without computer access.

“[Our employees] don’t have access to computers at their workstations, and they don’t always have computer access in the offices at the facilities,” shared ReBecca. “So unless they were to call in, they wouldn’t be able to talk to somebody. We did schedule the employee enrollers to go to the facilities, and each facility had people there for several hours. If they had more than one shift, they would come in the morning and in the afternoon. Anyone that had questions was sure to meet with somebody.”

“The QR codes were a game changer! People could scan them in the break room and get everything they needed on their phones.”

The result

The significant time savings, overall efficiency and ongoing support turned a “painful” enrollment process into a “smooth” experience for Southern Finishing. This vast improvement over the previous year resulted in strong employee participation and satisfaction, as well as reliable documentation and data accuracy to make HR easier.

“I would definitely stay with Unum,” ReBecca reported. “For the people that are doing the open enrollment and the enrollers that they sent, and everything they did to help us, I would say that we are not looking to change that for the next open enrollment.”

"I’m very pleased with the vast improvement over the year before and the communication and the teams we worked with. I feel like we got the best we could possibly get — and we’re going to stay there."

Unum Broker Connect for Employee Navigator capabilities:

  • Streamlined implementation: Quickly set up and enroll cases with minimal administrative effort for both your team and clients. Dedicated onboarding teams, standardized eligibility and plan provisions and Partner Relationship Directors ensure smooth platform consultations and alignment between Unum and Employee Navigator systems.
  • Seamless data exchange: Employee Navigator serves as the system of record for benefits data, ensuring accurate member-level deductions and invoice integrity through automated or guided plan setup. Weekly data connections process same-day, and open, current and prior elections can be submitted simultaneously without delays.
  • Plan setup solutions: Our proprietary application programming interface (API) automates plan builds to match quotes exactly, including all rates and provisions, reducing invoice reconciliation and claims issues. If API integration isn’t feasible, the Plan Build Guide offers a step-by-step walkthrough of Employee Navigator for accurate and efficient manual setup.
  • Embedded evidence of insurability: Accelerate the EOI process from weeks to minutes with real-time decisions and no paper forms. Employees complete applications via single sign-on (SSO) and receive instant decisions within Employee Navigator, and payroll deductions flow automatically when integrated — supporting all enrollment types.
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Industry: A manufacturer, finisher and supplier of quality wood components and products 

Locations: Virginia, North Carolina 

Company size: 400+ employees  

Unum insurance products offered:

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    Group Long Term Disability
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    Group Short Term Disability
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    Group Life and AD&D
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    Voluntary Life and AD&D
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    Accident
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    Critical Illness
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    Hospital
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    Vision
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    Dental

Ready to simplify your enrollment experience?

Contact your Unum representative and let us help you transform your benefits experience.